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Articles
and information you might post on your
web site:
- News releases, PR articles written about
your company
- Reference information about your industry
- Ways to use your product or service
- Policies and procedures
- Request a quote, more information, or
proposal page
- Newsletters from your company
- Maps and directions to your business
- Career opportunities
- Recipricol links page to related companies/partners
(make sure you get links back from them
to help your page rank)
- Local store finder
- Frequently asked questions
For
an E-commerce web site is is recommended
to include these pages:
- Privacy policy
- Return policy
- Terms and conditions of use
- Shipping information
Tips for writing effective web content:
1.
Make clear what business you are
in. This may sound obvious, but
many web sites do not clearly state their
purpose.
2. Emphasize the benefits and advantages
of your services and products rather than
just what your services or products are.
This is probably the key to any successful
web site or other marketing material. How
will it improve the lives of your customers?
What advantages do you offer over your competitors?
3.
Bulleted list of information and drop quotes
(like newspapers use) work well. Also, try
making the important points of your web
site bold so people can
scan your web site easier. People do not
read web site information as thoroughly
and like quick blurbs of information.
4. Use key words when describing your
products or services that people
would search for on search engines when
they want to find your product or service.
5.
Write with energy, personality, and make
it "fun" if it works with your style of
business.
6.
For contacting you, make sure you check
your e-mail regularly, also, having a toll-free
contact number for your business is helpful
(AT&T claims that prospects are 7
times more likely to call if it
is toll-free). Toll-free numbers cost as
little as 50 cents a month to set up.
7.
Testimonials work great for web
sites, if you don't have some already,
don't hesitate to ask your current customers
for them and tell them it is for the web
site, and offer to trade testimonials if
they work for another business. Good testimonials
state the customer's problem along with
the real solution your company provided.
They also provide the full name of the person
giving the testimonial, along with other
contact info like an e-mail address, phone
number, or home address.
8.
What do you want your customers
to do after viewing your web site?
Ask them to do this several times throughout
the web site. If you want them to call you,
ask them to, if you want them to buy your
product - ask them to buy it and tell them
where they can buy it.
9. Offer special offers on your web site like
coupons, discounts, free gifts with purchase,
etc.
10. Don't hesitate to repeat the name of your
business, it helps build recognition.
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