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"I.T.
Web Expert's services were provided at the
agreed upon price, on time, and of high
quality. When any issues came up
I.T. Web Experts responded quickly and got
the job done." |
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Harlan
Silva
General Manager, California Fine Wire Company
Arroyo Grande, CA
www.calfinewire.com |
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Free
Tips & Guides |
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2. Offer free advice
or informational articles on your web site.
This helps people feel comfortable knowing
you are an expert in the market that you
serve, and generates credibility. Most people
are searching the web for information, not
for a business. Having informational articles
will make sure they don't pass you by as
just another business. Rather, you are a
helpful source of information.
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3. Make sure that you have informative
titles for each page of your web site
that would motivate people to want to click
on them when they are found by search engines.
This means fewer titles that just say your
company name, and more titles with action
words and informative information.
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4. Make sure to get feedback from
the customers and clients that you serve,
and listen to it! Feedback is also useful
to post on a testimonials section of your
web site. People want to know your service
is good from credible, real people.
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5. Do not waste money on web sites
that will submit your web site to 1 million
search engines. You only need to
submit to about serveral really
important ones, and it is less
expensive to do it yourself. The add-a-listing
page for these search engines are:
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- Google Free
Submit Your Site
- Yahoo and Search Partners Free
Submit Your Site, Account Needed
- Open Directory Free
Submit Your Site - find your category
and then click "add url"
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Most of the search engines will list you
if you list on these 3 search engines. Site
Match owned by Yahoo is the main pay per
click engine for all the other search engines
such as Alta Vista, Inktomi, MSN, etc. You
may be able to avoid these fees
by building links from other web sites and
being included in these directories naturally.
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6. Try searching for your main targeted
keywords on Google. Many times there will
be a directory for the keyword you are searching
for with paid advertising. These are the
advertising opportunities you are looking
for. Don't waste money on directories that
have poor search engine rankings. |
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